Marketing for Congregations: Choosing to Serve People More Effectively - Hardcover

Philip Kotler; Wrenn, Bruce

9780687235797: Marketing for Congregations: Choosing to Serve People More Effectively

Hardcover

ISBN 10: 0687235790 ISBN 13: 9780687235797

Publisher: Abingdon Press, 1992

How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, informed decisions and meet the needs of people more effectively.

"Religious leaders should overcome their natural resistance to the concept of marketing and explore this volume. Marketing as presented here is simply concrete planning to achieve what we say we exist to do. This is not a book for promoters; it is a resource for leaders who want to guide genuinely responsive religious institutions in a changing environment." --Lovett H. Weems, Jr., President, Saint Paul School of Theology, Kansas City, Missouri

"synopsis" may belong to another edition of this title.

About the Author:

Philip Kotler is one of the world's leading authorities on marketing. He is the S.G. Johnson and Son Distinguished Professor of International Marketing at Northwestern University, Evanston, Illinois. He has authored more than fifteen books on marketing which have been translated into more than a dozen languages.

"About this title" may belong to another edition of this title.