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Having so much control over what most Americans learn about presidential candidates makes TV powerful indeed, but Plissner dismisses the notion that producers and executives have a political agenda: "Their goals are for the most part the largest possible viewership at the lowest possible cost and the gratification that comes from scoring any kind of competitive edge over their television rivals." Exactly right--and increasingly corrosive to the political process. In 1952, when the first political convention was televised nationwide, the party's nominees were still chosen at the conventions; the 1976 conventions were the last at which there was even a hint of mystery over who the nominees would be. With the final selections now obvious months in advance, conventions have lost their news value and become political extravaganza shows. But in trying to tightly script their conventions for the television audience, political operatives have outsmarted themselves: the conventions have become so canned, so staged, and so devoid of any spontaneity that in 2000 it's possible the only live coverage will be of the nominees' acceptance speeches. According to Plissner, that might not be such a bad idea. --Linda Killian
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Book Description Paperback. Condition: new. Paperback. Who will determine what Americans are thinking when they cast their votes in the year 2000? Martin Plissner, former political director of CBS News, has played a central role in the network coverage of every presidential campaign since 1964. In The Control Room, he shows how all the elements of our nation's greatest contest -- the primaries, the conventions, the counting of the ballots --are shaped by the networks' struggle for supremacy in today's media-intensive age. From the earliest announcements to the final swearing-in, those inside the control rooms determine what Americans care about when they enter the polling booths and whom the country ultimately sends to the Oval Office. Synopsis coming soon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780684867724
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Just as the 2000 presidential election moves into full swing, the former political director of 'CBS News' blends his inside knowledge, personal anecdotes, and historical expertise to show how the network news has come to dominate every stage of the political process since 1964. Seller Inventory # 9780684867724