Sunnyvale: The Rise and Fall of a Silicon Valley Family - Softcover

Goodell, Jeff

Softcover

ISBN 10: 0679776389 ISBN 13: 9780679776383

Publisher: Knopf Doubleday Publishing Group, 2001

Synopsis

In Sunnyvale, California, in 1979, Jeff Goodell's family lived quietly on Meadowlark Lane, unaware that their town was soon to become ground zero in the digital revolution. Over the course of the next decade, as Silicon Valley boomed, the Goodell family unraveled.

Splintered by their parent's divorce, Jeff and his siblings careen toward self-destruction, while their parents end up on opposite sides of the technological divide: their mother succeeds beyond her wildest dreams at "a small company with a dopey rainbow-colored logo," called Apple, while their father refuses to keep up with the times and loses his landscaping business. Affecting and personal, Sunnyvale is a portrait of one family's fate in a brutally Darwinian world. It is also a thoughtful examination of what has happened to the American family in the face of the technological revolution.

About this title

Review:

In the town of Sunnyvale, in the heart of Silicon Valley, every day brings sunshine and progress, and everything is supposed to work out okay. Not surprisingly, this thoughtful and deeply affecting memoir tells the story of a family that falls apart (or rather "off the Norman Rockwell easel") in the midst of this fantasy. When Mrs. Goodell decides to get a divorce, she blasts off from Planet Marriage and hitches her future to the embryonic Apple Computer company. The other family members, however, quickly unravel. Jeff, the oldest son, quits his Apple job for the casinos of Lake Tahoe, fully believing he is "leaving behind a bunch of nerdy machine heads who were destined to live small, narrow lives empty of romance or mystery." His father, a landscape architect and a family man devastated by the divorce, finds himself becoming an anachronism in the Silicon Valley chip-and-code culture. And the sensitive youngest son, Jerry, plunges into drugs, alcohol, and sexual experimentation.

While there are amusing anecdotes about what happens in the cubicles of the computer industry, Goodell focuses his clear eyes and likable style on the powerful relations of family members in crisis--on the corrosive power of competition between siblings, the disillusionment of seeing a parent fail, the despair of witnessing a loved one self-destruct, and the inevitable backlash that happens when we try to run away. Goodell himself is party to this universal irony for, despite trying to flee Silicon Valley culture, he's became one of its best-known chroniclers. And in the Valley, he finds the greatest metaphor for escape:

I feel like I'm looking down into the heart of a vast electronic hive, where the honey is time: faster chips, faster software, faster wires. It's not about efficiency--it is about cheating death. Dreaming of speed is the way engineers dream of immortality.

The men in Goodell's family are, in their own ways, at odds with this reigning faith. Goodell has given us a powerful and ultimately redemptive example of a family caught in the vortex of rapidly changing times and the tragedy wrought on those left behind. --Lesley Reed

From the Back Cover:

“A perceptive memoir of growing up in a household that was post-nuclear with a vengeance.”–The New York Times


“Mesmerizing and deeply authentic.... Compelling.”–San Jose Mercury News

“Reflects the seismic social changes that still shake American society.”–USA Today

About this edition

• Publisher: Knopf Doubleday Publishing Group
• Publication date: 2001
• ISBN 10: 0679776389
• ISBN 13: 9780679776383
• Binding: Paperback
• Number of pages: 272