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Reid credits Asia's success to the ethical values of Chinese philosopher Confucius, born in 551 B.C., who taught the value of harmony and the importance of treating others decently. This is not a new perception--Lee Kuan Yew of Singapore and others have rather heavy-handedly invoked it to claim moral superiority over the West--but the author's vivid anecdotes strengthen its relevance. Public messages constantly remind Asian citizens of their responsibilities to society. To enhance a sense of belonging, civic ceremonies encourage individuals' allegiance to a greater good; across Japan, for example, April 1 is Nyu-Sha-Shiki day, when corporations officially welcome new employees, most of whom remain loyal to their company for life. Citing Malaysia's ideas of a "reverse Peace Corps," Reid sees a case for Asians coming to teach the West in the same way that Westerners have evangelized in Asia for over four centuries. --John Stevenson
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