From Kirkus Reviews:
A measured, anecdotally documented brief for the proposition that a few hundred corporate leviathans have gained a controlling interest in the world economy--at no small cost to national and local governments striving to preserve a sense of community. Barnet (The Rockets' Red Glare, 1990, etc.) and Cavanagh (a fellow at Washington's Institute for Policy Studies) make a more complete job of tracking the advances of multinational enterprises than in reckoning the price of such progress. By the numbers, they estimate that roughly one-quarter of the world's productive assets are held by the top 300 firms in Europe, Japan, and the US. In the course of doing business, the authors claim, these companies are integrating the planet and creating a new order. They go on to assert that a handful dominate the Global Village's so-called Cultural Bazaar, Shopping Mall, Workplace, and Financial Network- -``the four intersecting webs of...commercial activity on which the new world economy largely rests.'' Getting down to cases, Barnet and Cavanagh focus on five essentially stateless organizations whose resources allow them to compete with transnational rivals in markets almost anywhere. If not paradigmatic, their choices- -Bertelsmann, Citicorp, Ford Motor, Philip Morris, and Sony--are at least representative. At any rate, the authors point out that these powerful, innovative juggernauts remain less than accountable to any higher authority. Meanwhile, as economies are drawn closer together, they caution, nation-states and other sociopolitical politics are being pulled apart by post-cold war forces of various sorts. The situation poses many challenges for governments, which can no longer rely on traditional institutions or means to protect their people and territory. Whether humankind can develop a global consciousness that permits it to adapt successfully to altered circumstances, however, strikes the authors as a very open question. Wide-angle perspectives that afford a framework for assessing a widening world's increasingly intertwined economy. -- Copyright ©1994, Kirkus Associates, LP. All rights reserved.
From Publishers Weekly:
Barnett ( Global Reach ) and Cavanagh, a Fellow at the Washington, D.C., Institute for Policy Studies, start off slowly in criticizing the power of worldwide conglomerates, but they pick up speed as the book progresses. They focus on five corporations as the basis for analyzing five industries. Thus Bertelsmann and Sony are the case studies of publishing and the media and their impact on global culture; Ford, of manufacturing and workplace issues; Philip Morris, of the food business and global market; and Citicorp, of the world financial and banking system. The authors are not especially critical of the five companies profiled. Nevertheless, they effectively make their point that various forces led by technology have created a global system that is largely ungoverned and unregulated by nation-states, resulting in negative implications for most of the world's population. While eliminating jobs and cutting other costs may provide short-term gains, those policies will have negative long-term consequences even for the global giants themselves as fewer people will have the money to afford the products that are produced.
Copyright 1993 Reed Business Information, Inc.
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