Profiting in America's Multicultural Marketplace - Hardcover

Thiederman, Sondra, Ph.D.

9780669219296: Profiting in America's Multicultural Marketplace

Hardcover

ISBN 10: 0669219290 ISBN 13: 9780669219296

Publisher: Lexington Books, 1992

This practical guide provides the tools for conducting business in a diverse and multicultural environment. The reader learns skills for: Selling and negotiating across cultural lines; Delivering customer service to immigrant, ethnic, and international consumers; Managing and motivating a culturally-diverse workforce; Communicating across accent and language barriers. A must for sales professionals, front-line customer service staff, and managers who work in a culturally-diverse environment, Profiting in America's Multicultural Marketplace was named one of the best business books of the year by the Library Journal.

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About the Author:

Dr. Sondra Thiederman has 20 years experience as a speaker, trainer, and author on the topics of workplace diversity and cross-cultural business. Since receiving her doctorate with an emphasis on cross-cultural studies from UCLA, Sondra's clients have included dozens of Fortune 500 companies as well as not-for-profit and government organizations.

Sondra has been mentioned in such national media as The New York Times, The Los Angeles Times, Nation's Business, Entrepreneur, and U.S. News and World Report, published in dozens of professional journals, and has been featured in the diversity training videos, Bridging Cultural Barriers and Managing Workforce Diversity: Turning Differences Into Competitive Advantage. She is also the producer of the best-selling motivational video, Getting Along: Words of Encouragement.

Review:

Published In Cultural Diversity at Work, written by Dr. George F. Simons:

If profiting in the multicultural marketplace is ultimately a matter of person-to-person behavior, then Dr. Sondra Thiederman's latest book, Profiting in America's Multicultural Marketplace is the Berlitz guide for successfully starting to live in the brave new world of multicultural business. In simple and practical terms, the author teaches us how culture works, how to communicate verbally and non-verbally with people whose background is different from our own. She addresses how varieties of values and mores, etiquette and styles may be bridged. She also looks at how common customer service and sales situations as well as employee assessment and motivation can be successfully handled.

Dr. Thiederman's concern is solidly with the interactions across ethnic and cultural lines that occur at work, not on diversity in the broader sense. With this tight focus, her approach is remarkable among books about doing business in a multicultural environment which we have seen to date. She combines anecdotes and cases with frequent opportunities for the reader to test her or his comprehension.

Besides finding her style "good reading," the reader feels cared for, not preached at. The characters in her examples and exercises come alive not as stereotypical individuals or groups to be tolerated for the sake of efficiency and profit, but as fellows of the human family -- co-workers, customers, neighbors, and friends -- people we can respect, work and do business with, as well as enjoy.

In Profiting in America's Multicultural Marketplace, Dr. Thiederman has given us one more well designed tool to enhance the success of our enterprises in the national and global economies. END -- Publisher Comments

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