What's in a Name: Advertising and the Concept of Brands - Hardcover

Jones, John Philip

9780669111422: What's in a Name: Advertising and the Concept of Brands
Hardcover
ISBN 10: 0669111422 ISBN 13: 9780669111422
Publisher: Jossey-Bass Inc Pub, 1986
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  • PublisherJossey-Bass Inc Pub
  • Publication date1986
  • ISBN 10 0669111422
  • ISBN 13 9780669111422
  • BindingHardcover
  • Number of pages320

Other Popular Editions of the Same Title

9780765611123: What's in a Name?

Featured Edition

ISBN 10:  0765611120 ISBN 13:  9780765611123
Publisher: Routledge, 2002
Softcover

  • 9780765609731: What's in a Name?: Advertising and the Concept of Brands

    Routledge, 2002
    Hardcover

  • 9788120324473: What's in a Name: Advertising and The Concept of Brands, 2nd ed.

    MES, 2003
    Softcover

  • 9780566026799: What's in a Name?

    Gower ..., 1986
    Hardcover

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Jones, John Philip
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