Reputation Marketing - Hardcover

Marconi, Joe

Hardcover

ISBN 10: 0658014293 ISBN 13: 9780658014291

Publisher: McGraw-Hill, 2001

Synopsis

In a study conducted by PR Week, more than 85 percent of CEOs said that effective management of a corporation's reputation is critical to its market value. Reputation Marketing reveals steps marketers can take to shape, nurture, and protect their reputations. With case studies from companies such as Ford, Firestone, and Levi's, it provides in-depth coverage of subjects including the role of research in building reputation, use of new media resources to further a reputation, proven strategies for improving a "bad" reputation, and more.

About this title

About the Author:

Joe Marconi is an internationally known writer and marketing consultant. The managing principal of Joe Marconi Marketing Communications and a partner in Communications Resource.com, Marconi has nearly three decades of experience in the marketing and advertising industries. He has published numerous marketing-related articles in industry publications and is the author of several popular books including The Brand Marketing Book, Future Marketing, The Complete Guide to Publicity, Crisis Marketing, and Image Marketing.

About this edition

• Publisher: McGraw-Hill
• Publication date: 2001
• ISBN 10: 0658014293
• ISBN 13: 9780658014291
• Binding: Hardcover
• Edition number: 1
• Number of pages: 256