Television in the Antenna Age: A Concise History - Softcover

Marc, David; Thompson, Robert

Softcover

ISBN 10: 0631215441 ISBN 13: 9780631215448

Publisher: Wiley-Blackwell, 2004

Synopsis

Television in the Antenna Age is a brief, accessible, and engaging overview of the medium’s history and development in the US. Integrating three major concerns--television as an industry, a technology, and an art—the book is a basic primer on the complex, fascinating, and often overlooked story of television and its impact on American life.

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• Covers the entire history of American television, from its urban, middle-class beginnings in the late 40s, to the contemporary impact of new technologies and consolidated corporate.
  
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  Includes interview segments with industry insiders, pictures, and sidebars to illustrate important figures, trends, and events

About this title

Book Description:

Television in the Antenna Age is an accessible, engaging, and to-the-point overview of the medium's history and development. Integrating three major concerns-television as technology, industry, and art-the book is a basic primer on the complex, fascinating, and often overlooked story of television and its impact on American life. Beginning with a context for the introduction of the medium, it moves to the emergence of television as a primarily urban, middle-class medium, and covers TV's arrested development in the late '40s, its rise to dominance as a mass medium in the '50s, and its slowly maturing content stream throughout the '60s and '70s. It ends with a provocative meditation on the effect, since the 1980s, of competing technologies, consolidation of media ownership, and the emerging aesthetics of twenty-first century programming. Written by two prominent experts on television and popular culture, and featuring several illustrations and sidebars, this book is the most compact and authoritative history of television to date.

From the Back Cover:

Television in the Antenna Age is an accessible, engaging, and straightforward overview of the medium’s history and development in the United States. Integrating three major concerns – television as technology, industry, and art – the book introduces the complex, fascinating, and often overlooked story of television and its impact on American life. It ends with a provocative meditation on the effect since the 1980s of competing technologies, the consolidation of media ownership, and the emerging aesthetics of twenty-first-century programming.

Written by the two prominent experts on American television, this book includes several illustrative features on leading figures in TV’s development. It is the most compact and authoritative history of the medium to date.

About this edition

• Publisher: Wiley-Blackwell
• Publication date: 2004
• ISBN 10: 0631215441
• ISBN 13: 9780631215448
• Binding: Paperback
• Number of pages: 137