Strategies and Styles: The Role of the Centre in Managing Diversified Corporations - Hardcover

Goold, Michael; Campbell, Andrew

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9780631158295: Strategies and Styles: The Role of the Centre in Managing Diversified Corporations

Hardcover

ISBN 10: 0631158294 ISBN 13: 9780631158295

Publisher: Blackwell Pub, 1987

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All management styles have their own advantages and drawbacks. The task of the chief executive is to select and successfully implement a style that fits the needs of a corporation's portfolio, building on the advantages of the style while avoiding its drawbacks. This book explains the role of the corporate centre in large diversified corporations. Based on a study of 16 leading multinationals, it investigates the relationship between corporate, divisional and business units, and shows how the centre can choose a style that adds value to the business in its portfolio. Building on Chandler's account of the role of the centre in "Strategy and Structure", the authors present a new and effective analysis of the management process in diversified corporations.

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