Business And Society: A Strategic Approach To Corporate Citizenship - Softcover
A brief alternative to other texts, Business and Society provides an overview of corporate citizenship in 12 chapters, with 10 cases that cover small, large, and non-profit businesses. Students—both undergraduates and MBA majors—will gain the skills and background knowledge necessary to make informed opinions about how organizations implement various strategies to fulfill their social and financial goals.
- Opening vignettes profile an organization or situation relevant to each chapter's main focus so that students can preview key concepts. The authors revisit the vignettes throughout to clarify the examples in light of new ideas.
- Experiential Exercises at the end of each chapter promote higher-level learning and require students to apply, analyze, synthesize, and evaluate the concepts, practices, and benefits associated with corporate citizenship.
- The Instructor's Resource Manual features several Behavioral Simulation Role-Playing Cases designed to develop teamwork and group decision-making skills.
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About the Author:
Debbie Thorne is Chair of the Department of Marketing at Texas State University, San Marcos. Previously, she served as Director of the Center for Ethics at The University of Tampa. Debbie received her Ph.D. from The University of Memphis and a M.S. in Marketing from Texas A&M University. She has published articles in many journals and is the recipient of awards for excellence in both teaching and research. Debbie has been elected to leadership positions in the American Marketing Association and Society for Marketing Advances and serves on the Board of Directors for the Direct Selling Education Foundation and e-businessethics.com.
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- PublisherHoughton Mifflin College Div
- Publication date2002
- ISBN 10 0618072160
- ISBN 13 9780618072163
- BindingPaperback
- Edition number1
- Number of pages542
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