Off the Record: What Wall Street Doesn't Want You to Know - Hardcover
A Wall Street maverick shows investors how to find the next Home Depot, Cisco, or Microsoft -- before the Wall Street establishment.
When it comes time to making a major purchasing decision -- a car or house, say -- most people will do their homework and find sources of independent information to help determine whether it's a good buy. The same is true when you face a serious medical decision. Would you rely on someone touting Dr. X's skills on a television show and then call up the good doctor to arrange for an operation? Not likely.
Then why don't we do the same kind of thorough kick-the-tires research when it comes to making investing decisions that will have a big impact on our financial future?
Many of us either don't know how or don't think we have the time. We rely instead on those we think are the experts -- the big brokerage houses, for example. But Craig Gordon has a little secret to share with you. Too many so-called investing experts don't do their homework either, making due with company announcements and meetings with management for their information and recommendations about whether to buy a stock. They're not doing marketplace checks and talking with customers, suppliers, and competitors to see what is really happening in the market.
By the time a stock is being touted by one of the big brokerage firms or stories start to circulate in the investing media, the game is over. What was a great value becomes overpriced and known by just about everyone. The secret to making money is to do it the old-fashioned way: take the pulse of the marketplace, gather data, and spot trends -- not by relying on tips and speculation.
Home Depot, not so long ago, was a mere four-store chain in Atlanta that started to expand into the Florida market. At the same time, the do-it-yourself trend was taking off, and those investors who had reliable information about the quality of Home Depot's management and the response by consumers to this new kind of store were able to make a lot of money -- much more money than those who waited until Home Depot was a household name and analysts were making enthusiastic predictions in the media.
There is a method to finding the next Home Depot, Cisco, or Microsoft. Craig Gordon shows you how to do it by sharing his secrets of profitable intelligence-gathering. He and his team at OTA-Off-the-Record Research have been turning up the trends and shifts in the marketplace before Wall Street even figures out what is going on. In fact, leading Wall Street firms hire him to tell them what is happening so they can decide what to buy or sell. Gordon's system is a method in the tradition of Beat the Street by Peter Lynch and The Intelligent Investor by Benjamin Graham. And it's a method investors can use to get results that beat market averages.
When it comes time to making a major purchasing decision -- a car or house, say -- most people will do their homework and find sources of independent information to help determine whether it's a good buy. The same is true when you face a serious medical decision. Would you rely on someone touting Dr. X's skills on a television show and then call up the good doctor to arrange for an operation? Not likely.
Then why don't we do the same kind of thorough kick-the-tires research when it comes to making investing decisions that will have a big impact on our financial future?
Many of us either don't know how or don't think we have the time. We rely instead on those we think are the experts -- the big brokerage houses, for example. But Craig Gordon has a little secret to share with you. Too many so-called investing experts don't do their homework either, making due with company announcements and meetings with management for their information and recommendations about whether to buy a stock. They're not doing marketplace checks and talking with customers, suppliers, and competitors to see what is really happening in the market.
By the time a stock is being touted by one of the big brokerage firms or stories start to circulate in the investing media, the game is over. What was a great value becomes overpriced and known by just about everyone. The secret to making money is to do it the old-fashioned way: take the pulse of the marketplace, gather data, and spot trends -- not by relying on tips and speculation.
Home Depot, not so long ago, was a mere four-store chain in Atlanta that started to expand into the Florida market. At the same time, the do-it-yourself trend was taking off, and those investors who had reliable information about the quality of Home Depot's management and the response by consumers to this new kind of store were able to make a lot of money -- much more money than those who waited until Home Depot was a household name and analysts were making enthusiastic predictions in the media.
There is a method to finding the next Home Depot, Cisco, or Microsoft. Craig Gordon shows you how to do it by sharing his secrets of profitable intelligence-gathering. He and his team at OTA-Off-the-Record Research have been turning up the trends and shifts in the marketplace before Wall Street even figures out what is going on. In fact, leading Wall Street firms hire him to tell them what is happening so they can decide what to buy or sell. Gordon's system is a method in the tradition of Beat the Street by Peter Lynch and The Intelligent Investor by Benjamin Graham. And it's a method investors can use to get results that beat market averages.
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Review:
Obtaining unbiased information on stocks you want to trade, much like getting an impartial mechanic to examine a prospective used car, could mean the difference between failure and success. In fact, claims Craig Gordon, head of a firm that specializes in independent data digging, methodical "market checking" actually "increases the chance of being right by 5 percent to 10 percent on the buy side and 15 percent to 20 percent when selling a stock." Whether those numbers are accurate or just hyperbolic, Gordon and financial journalist Stephen Kindel offer solid suggestions for gathering and assessing such real-world information in Off the Record. After some contextual discussion on traditional sources of investing info--company management, competitor management, Wall Street analysis, corporate and government reports--the book presents details of a consumer version of Gordon's commercial system. Encapsulated in easily understood steps like "Find the Experts" (via the 10 Rules of Marketplace Relations), "Finding the Unusual" (Seeing the Forest, the Trees, and the Path), and "Observe the Everyday" (Invest in What You Know), it outlines a credible method for tracking individual companies and their industries before news surfaces in the public domain. Diligently undertaken and combined with traditional research methods, it could indeed boost portfolio performance. --Howard Rothman
From the Back Cover:
"Finding real information is the key to smart investing. Craig Gordon shows how to turn up trends and shifts in the market before many on Wall Street figure out what is going on. His system of marketplace checks is a highly practical method for you to gain an advantage."
-- Marshall Loeb, columnist for CBS Marketwatch.com, former editor of Fortune and Money magazines
-- Marshall Loeb, columnist for CBS Marketwatch.com, former editor of Fortune and Money magazines
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- PublisherCrown Business
- Publication date2001
- ISBN 10 0609607790
- ISBN 13 9780609607794
- BindingHardcover
- Edition number1
- Number of pages272
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Off the Record: What Wall Street Doesn`t Want You to Know
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ISBN 13: 9780609607794
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OFF THE RECORD: WHAT WALL STREET
Published by
Crown Business
(2001)
ISBN 10: 0609607790
ISBN 13: 9780609607794
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Hardcover
Quantity: 1
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