The Juju Rules: Or, How to Win Ballgames from Your Couch: A Memoir of a Fan Obsessed - Hardcover

Seely, Mr. Hart

Hardcover

ISBN 10: 0547622376 ISBN 13: 9780547622378

Publisher: Houghton Mifflin Harcourt, 2012

Synopsis

From an award-winning humorist, a touching memoir and manifesto that reveals the deep secrets of fan jinxes, hexes, and charms

Did you know there is a secret to winning ballgames? It’s not the players, managers, money, or luck. It’s juju, and no one knows it better than Hart Seely. Seely has spent a lifetime practicing the art of juju from his living room. And winning ballgames for the New York Yankees. He paces floors. He yells at defenseless TVs. He rallies the team like Churchill addressing the collective British soul. But what he is really doing is harnessing juju energy to influence the outcome of games. And it works.

In this uproarious, unforgettable fan confessional, Seely shares the basics of juju for the beginner—“Setting the Table,” asking for a called strike instead of a walk-off homer—to advanced juju—“Bringing the Neg,” predicting bad events to keep them from actually happening—to the deepest, darkest formulas of this age-old art. Along the way readers come to know Hart and his hilarious band of fellow juju practitioners, a secret club of friends whose fandom bonds them across decades, not to mention won/loss columns.

Nostalgic, heartwarming, and laugh-out-loud funny, The Juju Rules is a memoir of a life well-lived in service to one’s team that shows how love can be a powerful passion in the best way.

About this title

Review:

Hart Seely on The Juju Rules

What exactly is juju?
Juju is the anecdotal science of influencing the outcome of sporting events through seemingly unrelated acts, in the comfort and privacy of your home. It combines the most recent revelations from the Large Hadron Collider to other unexplainable phenomena, such as the inability of a certain millionaire Yankee third baseman to hit with runners on base.

Could juju affect sports other than baseball?
Football, possibly. I've tried it over the years with the New York Giants, but frankly, Eli Manning is a total crapshoot. As for basketball and hockey, forget it. They're too chaotic. You can't be flinging juju into your TV during a two-on-one fast break. Proper juju requires 20 to 30 seconds of down time between each pitch. That's just enough time to focus on the pitcher, to concentrate on the situation, and to ponder what a failure you are in life--until now, when you can finally do something to help your team.

Was there ever one Yankee game that your observance of the juju rules most affected?
Ever hear of a fellow named Bucky Dent? I'm the reason why in Boston he has a special middle name.

How has your life of juju affected your family?
Well, I'm still married, and the kids haven't become Satanists, or Red Sox fans. I think everyone in the house realizes, at least on some subconscious level, that their lives will be slightly happier if the Yankees win. They won't have to fear finding me in the basement. But my kids have never openly practiced juju, unless they were working the weather for a snow day.

Couldn’t your juju theories be used against the Yankees?
OK. Here's an anecdote for you. The story goes that Albert Einstein had just finished writing a big equation on the chalkboard at Princeton--maybe it was Nevada-Las Vegas, I’m sketchy--when the class dork raises his hand and says, "But Professor Einstein, couldn't your formula be used to build a bomb?" The whole room goes Greta Garbo. You can hear the roaches. So what does Einstein do? He erases the board. Class dismissed. Nobody even gets homework.

Well, before publishing what I know about juju, I considered doing the same. Yes, this book could put enormous destructive power into the hands of small market radicals, such as fans of the Cleveland Indians. But we in the Yankee fan base cannot stifle the advancement of juju. Every American child deserves access to juju. Every family should have the opportunity to torture a couch--and win a game. As a free society, we must move forward. We must let juju shine upon every town, every home, every person, regardless of race, religion, or team. A new world is at hand, and we must not fear it.

This book is not merely a recipe for revolution, but it's a pedagogy for peace, a formula for the future, a manifesto for mankind. You know, in many ways, I didn’t choose to write this book. This book chose. . . to write. . . me.

Hart Seely's Top Ten Juju Rules

Overall, 27 juju "rules" dictate how fans can influence the outcome of sporting events from the comfort and privacy of their own homes. We asked juju master Hart Seely to list his ten top commandments. . .

1. TELL NO ONE. Remember the first rule of Fight Club? ("Never talk about Fight Club.") Same here, but double it.

2. NEVER TRY TO PROVE JUJU WORKS. Waste of time. Juju does not perform in clinical tests.

3. THERE IS NO SUCH THING AS A LUCKY SHIRT. If there was, trust me, you wouldn't own it.

4. IT'S OK TO ABUSE INANIMATE OBJECTS. After a brutal defeat, a door should expect to be slammed. (Note: Waterboarding remains cruel and barbaric. We in America do NOT torture inanimate objects.)

5. BE NEGATIVE. In life, let the glass be half-full. But always expect your team to lose. Worst-case scenario: You're a visionary.

6. NEVER HOST A VICTORY PARTY FOR AN UPCOMING GAME. A guaranteed defeat and a lousy party.

7. NEVER HARM YOUR TELEVISION. No matter what happens on screen, it's not her fault.

8. NEVER ASK GOD TO FIX A GAME. He has more important things to do, and He doesn't need a point-shaving scandal.

9. WHEN A STRATEGY WORKS, DON'T ABUSE IT. You cannot hop on one foot throughout an entire season. Save your best for the World Series.

10. EVERY GAME IS THE WORLD SERIES. Are we clear?

From the Back Cover:

Advance Praise for The Juju Rules

“Part George Bailey, part Yoda, part screaming superfan, Hart Seely has written a hilarious memoir that gives fans everywhere the mystical tools they need to win games from hundreds of miles away.” —James Finn Garner, author of The Politically Correct Bedtime Stories Trilogy

“Hart Seely’s use of ‘juju rules’ in support of the Yankees is not only curious, hilarious and excessive but also familiar! His ‘off-the-wall’ tennis ball game (played at home to spur a Yankees rally) was also a backyard passion of my own. Clearly Hart comes to the classic fanatic level, and this chronicle of his life as a devoted fan is entertaining.” —Tony LaRussa, former major-league manager

“A heart-warming, hilarious story about being a Yankee fan? It must be a joke, right? And yet, here it is. The Juju Rules is a wonderfully told story that reminded me why I fell in love with baseball in the first place.” —Jonathan Eig, author of Luckiest Man: The Life and Death of Lou Gehrig

“I kept waiting for Hart Seely’s The Juju Rules to stop being funny, but it never did. Seely tells the story of all of us who have ever sat in a favorite chair knowing that if we got up to go to the bathroom at the wrong time it could doom our team to defeat and maybe even cost us a pennant.” —Glenn Stout, author of Fenway 1912 and series editor of Best American Sports Writing

“A grand slam . . . The Juju Rules is in a league of its own—a self-help book for baseball addicts, a story with hilarious jokes and zingy one liners, a satirical look at sports and popular culture, and a truly poignant memoir. No fan should even consider following the next season without arming himself with this book first.” —Jane Heller, author of Confessions of a She-Fan

About this edition

• Publisher: Houghton Mifflin Harcourt
• Publication date: 2012
• ISBN 10: 0547622376
• ISBN 13: 9780547622378
• Binding: Hardcover
• Edition number: 1
• Number of pages: 288