Retailing - Hardcover

Dunne, Patrick M.; Lusch, Robert F.; Gable, Myron

Hardcover

ISBN 10: 0538841362 ISBN 13: 9780538841368

Publisher: South-Western Pub, 1994

Synopsis

This book takes a practical approach to retailing, focusing on what someone entering the retail field needs to know. When theory is discussed it is explained but not analyzed.

About this title

About the Author:

Patrick M. Dunne, who recently retired from the Rawls School of Business at Texas Tech University, received his Ph.D. in marketing from Michigan State University and his B.S. from Xavier University. In more than 40 years of university teaching, Dr. Dunne taught a wide variety of marketing and distribution courses at both the undergraduate and graduate levels. In addition to his tenure at Texas Tech, Dr. Dunne has taught at Michigan State University, Drake University, and the University of Oklahoma, and he has been honored throughout his career with several university teaching awards. His research has been published in many of the leading marketing and retailing journals, and he has authored more than 20 books, many of them with RETAILING, Seventh Edition, co-author Robert F. Lusch. Dr. Dunne's books have been printed in seven languages. Dr. Dunne has served as Vice President of both the Publications and Association Developmental Divisions of the American Marketing Association, and he has been an active consultant to retailers ranging from supermarkets to shopping malls.

About this edition

• Publisher: South-Western Pub
• Publication date: 1994
• ISBN 10: 0538841362
• ISBN 13: 9780538841368
• Binding: Hardcover
• Edition number: 2
• Number of pages: 514