The cultural environment of international business - Softcover

Terpstra, Vern

Softcover

ISBN 10: 0538198702 ISBN 13: 9780538198707

Publisher: South-Western Pub. Co, 1985

Synopsis

This book provides comprehensive coverage of international business relationships, and goes further to explain how deeply these relationships are affected by cultural differences, such as religious beliefs, values, education, social strata and politics. The third edition reflects recent changes in the global business environment. Real-world examples show how major corporations have dealt successfully with cultural differences, and provide readers with guidelines for understanding and managing relationships between organizations from different cultures.

About this edition

• Publisher: South-Western Pub. Co
• Publication date: 1985
• ISBN 10: 0538198702
• ISBN 13: 9780538198707
• Binding: Paperback
• Edition number: 2
• Number of pages: 242