Advertising in contemporary society: Perspectives toward understanding - Softcover

9780538195027: Advertising in contemporary society: Perspectives toward understanding
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"For advertising professionals and academics, this book deserves careful reading and rereading at least every few years... In short, it deserves to be considered a classic." -- Journalism and Mass Communication Quarterly.

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  • PublisherSouth-Western Pub. Co
  • Publication date1986
  • ISBN 10 0538195029
  • ISBN 13 9780538195027
  • BindingPaperback
  • Number of pages155

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Rotzoll, Kim B
Published by South-Western Pub. Co (1986)
ISBN 10: 0538195029 ISBN 13: 9780538195027
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