Marketing planning and strategy - Hardcover
Book by Jain, Subhash C.
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About the Author:
Dr. Subash Jain is Professor of Marketing in the School of Busines Administration at University of Connecticut. Dr. Jain received his Masters of Business Administration and Ph.D. from the University of Oregon and undergraduate work at University of Rajasthan India and Standford Univerisity. He specializes in Global Marketing and Market Planning and Strategy. Currently Dr. Jain is Executive Director for International Business Programs University of Connecticut; he is a member of American Marketing Association Academy of Marketing Science and Academy of International Business Planning Forum.
"About this title" may belong to another edition of this title.
- PublisherSouth-Western Pub. Co
- Publication date1985
- ISBN 10 0538191309
- ISBN 13 9780538191302
- BindingHardcover
- Edition number2
- Number of pages962
- Rating
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Marketing Planning and Strategy
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Cengage Learning
(1985)
ISBN 10: 0538191309
ISBN 13: 9780538191302
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Marketing planning and strategy
Published by
South-Western Pub. Co
(1985)
ISBN 10: 0538191309
ISBN 13: 9780538191302
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Hardcover
Quantity: 1
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