The Business of Healthcare Innovation - Softcover
Robert Lawton Burns focuses on the key role of the 'producers' as the main source of innovation in this wide-ranging analysis of business trends in the manufacturing branch of the health care industry. Written by industry academics and executives, the book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. Most importantly, it describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others.
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Book Description:
The Business of Healthcare Innovation is th e first wide-ranging analysis of business trends in the manufacturing segment of the health care industry, focusing on the key but often neglected role of the 'producers' in health systems. Professors of the Wharton School and industry executives provide a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. This book will be essential reading for students and researchers in the field of health management, and of great interest to strategy scholars, industry practitioners and management consultants.
About the Author:
Lawton Burns is the James Joo-Jin Kim Professor, and Professor of Health Care Systems at The Wharton School, University of Pennsylvania. He is also the Director of the Wharton Center for Health Management & Economics, and he sits on the Board of the Institute of Medicine (Health Services Section). He is author of The Health Care Value Chain (Jossey-Bass, 2002).
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- PublisherCambridge University Press
- Publication date2005
- ISBN 10 0521547687
- ISBN 13 9780521547680
- BindingPaperback
- Edition number1
- Number of pages398
- EditorBurns Lawton Robert
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Book Description Paperback. Condition: new. Paperback. The Business of Healthcare Innovation is the first wide-ranging analysis of business trends in the manufacturing segment of the health care industry. In this leading edge volume, Professor Burns focuses on the key role of the 'producers' as the main source of innovation in health systems. Written by professors of the Wharton School and industry executives, this book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. It analyses the market structures of these sectors as well as the business models and corporate strategies of firms operating within them. Most importantly, the book describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others. It will be essential reading for students and researchers in the field of health management, and of great interest to strategy scholars, industry practitioners and management consultants. Robert Lawton Burns focuses on the key role of the 'producers' as the main source of innovation in this wide-ranging analysis of business trends in the manufacturing branch of the health care industry. Written by industry academics and executives, the book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. Most importantly, it describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780521547680
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