Graphic Design Solutions - Softcover

Landa, Robin

Softcover

ISBN 10: 0495572810 ISBN 13: 9780495572817

Publisher: Wadsworth Publishing, 2010

Synopsis

This best-selling text remains the most comprehensive how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of their interaction throughout.

About this title

About the Author:

Robin Landa holds the title of Distinguished Professor in the Michael Graves College at Kean University. She has written 23 books, including ADVERTISING BY DESIGN, 3rd Edition; NIMBLE: THINKING CREATIVELY IN THE DIGITAL AGE; BUILD YOUR OWN BRAND; DRAW!; TAKE A LINE FOR A WALK; and DESIGNING BRAND EXPERIENCES. Robin has received numerous awards and honors from such organizations as the National Society of Arts and Letters, the National League of Pen Women, Creativity and the ADCNJ. In addition to winning a Human Rights Educator Award, Robin was lauded by the Carnegie Foundation as among the "Great Teachers of Our Time." She is a monthly contributor to HOW Design magazine and a presenter and keynote speaker at international design conferences. Robin also presents at universities, judges design competitions and is a chairperson of Design Incubation, an advocacy organization dedicated to communication design research.

Review:

In my opinion, the most challenging aspect of teaching a graphic design course, particularly an introductory course, is a student's understanding of the "visual." Ms. Landa's text tackles this difficult task handily by offering straightforward solutions for building sound design fundamentals, and for thinking conceptually about those devices in our culture - human attitudes and visual identifiers - that marry an audience with the "visual." Richard Rex Thomas, St. John's University

The most difficult aspect of teaching my graphic design course is to get students to see visual imagery as opposed to consume the visual cultural images. Many times students are not looking beyond the name or the produce to see effective communication and design. The design is almost transparent to them. When it is transparent then it is effective. This book brings the reader through all aspects of visual communication and breaks down that transparent element so the reader can understand the essential contents of a communicative piece. Paula DiMarco, California State - Northridge

I try and find texts that match the pedagogy of my classes as well as books that I would have wanted to read/study/keep when I was in school. I would have kept this book for reference, inspiration, and portfolio/job search information. Eric Chimenti, Chapman University

About this edition

• Publisher: Wadsworth Publishing
• Publication date: 2010
• ISBN 10: 0495572810
• ISBN 13: 9780495572817
• Binding: Paperback
• Edition number: 4
• Number of pages: 480