Strategic Marketing and Management - Hardcover
This contributed volume provides a forum for research in strategic marketing and for examining the links between strategic marketing and strategic management. Topics include concepts of planning in strategic management; planning techniques and their role as strategic inquiry systems; competitive strategy and strategic competition; analytical modelling in strategy; generic strategy marketing prescriptions; and future conclusions and research directions.
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- PublisherWiley
- Publication date1985
- ISBN 10 0471904236
- ISBN 13 9780471904236
- BindingHardcover
- Edition number1
- Number of pages520
- EditorThomas Howard, Gardner David
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Book Description Hardcover. Condition: Good. Wiley, 1985. Good. , Hardcover, Text clean. Ex-library. No dust jacket. 509 pages. Out-of-print and antiquarian booksellers since 1933. We pack and ship with care. Book. Seller Inventory # LINCBOOK012592
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Book Description Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.94. Seller Inventory # bk0471904236xvz189zvxgdd
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Strategic Marketing and Management
Published by
John Wiley & Sons Ltd
(1985)
ISBN 10: 0471904236
ISBN 13: 9780471904236
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Hardcover
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Book Description Gebundene Ausgabe. Condition: Gut. 520 Seiten Sofort verfügbar / Versand am folgenden Arbeitstag / Rechnung mit ausgewiesener MwSt. liegt bei / daily shipping worldwide with invoice / ex library / Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 204701
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Strategic Marketing and Management
Published by
John Wiley & Sons Ltd
(1985)
ISBN 10: 0471904236
ISBN 13: 9780471904236
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Hardcover
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Book Description Gebundene Ausgabe. Condition: Gut. 520 Seiten ex LIbrary Book / aus einer wissenschaftlichen Biblothek Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 289912
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Book Description Hardcover. Condition: Good. Good. book. Seller Inventory # ERICA79104719042363
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