Secrets of a Successful Mail Order Guru: Chase Revel - Hardcover

Tepper, Ron

Hardcover

ISBN 10: 0471848573 ISBN 13: 9780471848578

Publisher: Wiley, 1988

Synopsis

Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a –44.00 ad in the Wall Street Journal that turned into a –15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 ``hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail buyer.

About this edition

• Publisher: Wiley
• Publication date: 1988
• ISBN 10: 0471848573
• ISBN 13: 9780471848578
• Binding: Hardcover
• Edition number: 1
• Number of pages: 230