The Do's and Taboos of International Trade: A Small Business Primer - Hardcover

Axtell, Roger E.

4.2

5 ratings by Goodreads

9780471616375: The Do's and Taboos of International Trade: A Small Business Primer

Hardcover

ISBN 10: 0471616370 ISBN 13: 9780471616375

Publisher: Wiley, 1989

View all copies of this ISBN edition:

Full of useful information, practical examples and anecdotes, it can help your business be more competitive in the international marketplace. Shows how to make initial contacts, cope with language barriers, use interpreters, find your way through foreign laws and customs, help your foreign clients or buyers with American business customs, how to develop and maintain successful business relationships with foreigners, and where to go for more specialized information.

"synopsis" may belong to another edition of this title.

From the Back Cover:

"By far, the best book for entrepreneurs ... the bible for those taking their show on the road. May be the best investment a small firm with international aspirations can make." —Entrepreneur Magazine "Any company, small or large, wishing to cash in on international trade could benefit from this well-written, informative book." —The Kansas City Times GATT, NAFTA, EEC—this alphabet soup of the nineties spells a bright future for companies bold enough to plunge into international waters. And this fully revised and updated edition of the ultimate practical export guide shows how businesses of any size can cash in on these great new opportunities. Internationally recognized trade expert Roger E. Axtell provides all the information you need to start, develop, and sustain a thriving export business, including the ins and outs of international distribution, pricing, language barriers, customs, and protocols. Under Axtell’s guidance, you will learn how to:

Take advantage of government and private support services for exporters
Avoid the most common mistakes in exporting
Motivate overseas distributors and agents
Price, ship, and protect your products
Communicate effectively and avoid misunderstandings

About the Author:

ROGER E. AXTELL is Special Assistant to the Governor of Wisconsin on business issues. A former Vice President of Worldwide Marketing for The Parker Pen Company who has spent more than thirty years traveling and living abroad, he is the bestselling author of Do's and Taboos Around the World, Do's and Taboos of Hosting International Visitors, and Gestures: The Do's and Taboos of Body Language Around the World, all available from Wiley.

"About this title" may belong to another edition of this title.