Sales Management: Concepts and Cases - Softcover
"Sales Management" provides an introduction to the role and responsibilities of sales managers and includes 45 case studies. Intended for undergraduate level and MBA courses, the book focuses on the activities of first-line field sales managers. It provides the instructor and student with a combination of teaching and learning devices, including text, case studies, problems, experiential exercises, and sales management simulation. The new model on the sales management process in this edition helps students integrate material. Chapters on personal selling, ethics, and industrial selling are included. The text also contains key words, glossary, learning objectives, flow charts, illustrations, chapter summaries, and review sections.
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- PublisherJohn Wiley and Sons Ltd
- Publication date1988
- ISBN 10 0471602469
- ISBN 13 9780471602460
- BindingPaperback
- Edition number2
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Sales Management - Concepts and Cases. Third Edition.
Published by
John Wiley & Sons, New York,
(1988)
ISBN 10: 0471602469
ISBN 13: 9780471602460
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Book Description 3. Auflage. XIX, 681 S. Orig.-Broschur. - Einband etwas berieben. Ansonsten sehr gut erhaltenes Exemplar. Innen sauber. - Achtung: Bei Auslandsversand bitte Portokosten erfragen (höheres Gewicht)!. Seller Inventory # 048689
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