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Book Description Condition: New. Aimed at engineers and managers of technology-based enterprises, this text explains how to solve problems associated with product planning and strategic thinking. It concentrates on the understanding of global markets and the need for companies to be competitive in these markets. Series: Wiley Series in Systems Engineering. Num Pages: 272 pages, index. BIC Classification: KJC; KJK; KJM. Category: (P) Professional & Vocational. Dimension: 241 x 165 x 22. Weight in Grams: 558. . 1993. 1st Edition. Hardcover. . . . . Seller Inventory # V9780471591962