138 Quick Ideas to Get More Clients - Hardcover

Shenson, Howard L.; Wilson, Jerry R.

9780471589525: 138 Quick Ideas to Get More Clients

Hardcover

ISBN 10: 0471589527 ISBN 13: 9780471589525

Publisher: Wiley, 1993

America's most sought-after consulting guru shows you how to successfully market your services and make more money. Contains 138 insider secrets for building a client base applicable to a broad range of professionals inside or outside consulting. Features invaluable marketing do's and don'ts and covers such topics as direct mail, networking, cultivating referrals, media contacts, preparing contracts and setting fees.

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From the Back Cover:

"This book is filled with current, relevant and power-packed ideas for immediate and long-range application." — Naomi Rhode President, National Speakers Association Vice President, Smart Practice Now the "consultant’s consultant" shows how you can raise your income by more than 30% ... You can have all the skills in the world in your profession, but if you don’t consistently market yourself in today’s increasingly competitive environment, you’re not going to maximize your business potential. That’s just part of Howard Shenson and Jerry Wilson’s message in 138 Quick Ideas to Get More Clients, a uniquely practical guide that’s designed to give you the motivation to sell your services and the easy-to-implement strategies that can help you do it successfully. This portable guide provides you with a wealth of field-tested ideas that you can easily incorporate into your own marketing plans, including ways to:

Enhance your stature within the profession
Turn research efforts into a means of building your client base
Become more accessible to current and potential clients
Obtain the support and aid of influential professionals
Tap your present client base to increase referrals
Set fees that increase your income without alienating clients

And these are just a handful of the dozens and dozens of ways you can generate more leads and turn them into paying customers!

About the Author:

HOWARD L. SHENSON, recently deceased, was the author of several highly popular professional handbooks, including the bestselling Shenson on Consulting, The Contract and Fee-Setting Guide for Consultants and Professionals, and How to Develop and Promote Successful Seminars and Workshops. JERRY R. WILSON is an internationally known consultant and Certified Professional Speaker and is the author of the highly acclaimed book Word-of-Mouth Marketing.

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