Alpha Beta: How 26 Letters Shaped the Western World - Softcover

Man, John

Softcover

ISBN 10: 047141574X ISBN 13: 9780471415749

Publisher: John Wiley & Sons, 2001

Synopsis

Praise for Alpha Beta
"This book comes at the perfect moment as we rediscover the importance in early reading of cracking the alphabetic code. The story of how that code came into being is a fascinating one, and Man is the ideal writer to tell it." Times Educational Supplement

"A richly absorbing exploration, from B.C. to PCs, of the evolution of the most fundamental characters of our cultural history, the alphabet we so much take for granted. John Man writes with a compellingly restless curiosity and immediacy. The ever surprising, exotically detailed narrative in his informative book makes it as undryly enjoyable as a successful archaelogical dig of one of Alan Moorehead s colorful histories of African exploration." David Grambs, author of The Describer s Dictionary and The Endangered English Dictionary

"Text that is crisp, taut, and as clear as a bell.... A fascinating story with many a beguiling subplot along the way." New Scientist

"Letter perfect the best histories and mysteries of our ABC s!" Jeff McQuain, author of Never Enough Words and Power Language

About this title

Review:

In the tradition of small books that try to explain a lot (think How the Irish Saved Civilization), John Man's Alpha Beta is an excellent survey on the history of letters. They may have played a more dramatic role in the advancement of Western culture than most people realize: "The Greeks, so this argument runs, would not have been so influential but for the invention that fixed their writings, the invention that they named after its first two signs, alpha and beta--the alphabet." This opinion will no doubt ruffle a few feathers in the classics departments at universities, which have instructed students on the intellectual and literary achievements of the Greeks for generations. Man seems to challenge the idea that the Greeks offered something inherently worthwhile. "Possibly nothing of their oral genius would have been preserved but for a piece of astonishing good fortune. They just happened to live near one of the cultures that had stumbled on the alphabet, and they just happened to be at a crucial state in social evolution that made them open to its adoption." This is a fascinating argument, and Man makes it a compelling one, although it's also possible to believe the Greeks had the additional good fortune of producing a storyteller as good as Homer.

Most of the book is a well-told tale that runs a course from the first symbols pressed into clay tablets to the advent of the Internet--the Greeks are just a piece of it. The book covers the ancient Egyptians, Phoenicians, Etruscans, and several other cultures in some detail. One of the most interesting sections discusses the Koreans, creators of "an alphabet that is about as far along the road towards perfection as any alphabet is likely to get." Man is a colloquial writer; reading Alpha Beta is like listening to a popular college professor lecture on his favorite topic. The complex and controversial scholarship on the alphabet becomes instantly accessible to nonexpert readers on these pages. Anyone interested in the power of words and the history of civilization will find Alpha Beta irresistible. --John Miller

From the Publisher:

"A richly absorbing exploration, from B.C to PCs, of the evolution of the most fundamental "characters" of our cultural history, the alphabet we so much take for granted. John Man writes with a compellingly restless curiosity and immediacy. The ever surprising, exotically detailed narrative in his informative book makes it as undryly enjoyable as a successful archaeological dig of one of Alan Moorehead's colorful histories of African exploraion."
(David Grambs, Author of The Describer's Dictionary and The Endangered English Dictionary)

"Letter perfect--the best histories and mysteries of our ABC's!"
(Jeff McQuain, author of NEVER ENOUGH WORDS and POWER LANGUAGE)

About this edition

• Publisher: John Wiley & Sons
• Publication date: 2001
• ISBN 10: 047141574X
• ISBN 13: 9780471415749
• Binding: Paperback
• Edition number: 1
• Number of pages: 320