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His suggestions include establishing an autonomous Web division that takes the medium more seriously than itself, encouraging (if not insisting that) all employees interact directly with online customers, and factoring in participatory or community aspects that actively attract those who share demographics or specific interests. Some may find that Siegel's recommendations suffer because of his repeated use of fictional case studies to make his point. However, those looking for new ideas will surely find some here. Futurize Your Enterprise is for Web masters, business people, and the many that Siegel won over through his earlier books. --Howard Rothman
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