Metamorphosis: A Guide to the World Wide Web & Electronic Commerce : Version 2.0 - Softcover

McKeown, Patrick G.; Watson, Richard T.

Softcover

ISBN 10: 0471180327 ISBN 13: 9780471180326

Publisher: John Wiley & Sons Inc, 1997

Synopsis

Provides a thorough overview of the world of electronic commerce, including background on client/server networks, the internet, browsers, accessing the web, and other resources that have an impact on businesses and organizations. It will aid organizations in making the transformation from old way of doing business and interacting with customers, suppliers, employees, etc., to new ways utilizing the web and internet.

About this title

From the Back Cover:

The World Wide Web is changing minute by minute. What was state-of-the-art a year ago is old news now. That's why the authors of this indispensable hands-on guide have prepared an exciting new edition! Like the previous edition, this one shows you how the World Wide Web is affecting business, and how to use the Web to enhance organizational performance. It gives you a thorough - and current - introduction to the Web and electronic commerce. It answers such vital questions as why organizations need to consider developing Web applications and which organizations should be using the Web. In this up-to-the-minute new edition, you'll find:
* A new chapter on managing electronic commerce
* A real-life case example (Mancheim Auctions)
* A new appendix on how to use the Web in a local mode
* Up-to-date coverage of Netscape 2.0 and 3.0
And you'll also find the features that made this one-stop guide a best-seller:
* Step-by-step guidelines show you how to use a Web browser and create a Web application
* Illustrative examples demonstrate how organizations can take advantage of the opportunities offered by the Web
* Clearly written explanations demystify the bewildering array of Internet tools, including telnet, FTP, WAIS, gopher, and newsgroups
* Innovative coverage puts you at the forefront of today's most hotly debated Internet issues, such as electronic publishing, encryption, electronic commerce topologies, security, electronic money, and measuring web site efficiency.
* Practical tools such as The Customer Service Life Cycle and Integrated Internet Marketing models, help you determine exactly how your organization can exploit the Web.
For updates and additional material check out Metamorphosis online: http://www.negia.net/webbook

About this edition

• Publisher: John Wiley & Sons Inc
• Publication date: 1997
• ISBN 10: 0471180327
• ISBN 13: 9780471180326
• Binding: Paperback
• Edition number: 2
• Number of pages: 183