The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without - Hardcover

Pate, Carter; Platt, Harlan

Hardcover

ISBN 10: 0471062626 ISBN 13: 9780471062622

Publisher: Wiley, 2002

Synopsis

International turn-around gurus describe how to rescue a company from the brink of disaster
Why, even in the best of economic times, do so many apparently healthy companies fail? The surprising answer offered by the authors of this breakthrough book is "denial," or more specifically, the inability of top management to acknowledge that they've been backing a losing strategy and to take the necessary, often traumatizing, steps required to set their companies on the right course. Using cogent case studies and lessons learned from working with Fortune 500 executives who have survived tough turnarounds, Pate and Platt vividly describe what happens when good strategies go bad. Drawing upon their experiences at top firms, they develop proven real-world turnaround strategies, tools, and techniques and show readers how to put them to work in their companies.

About this title

From the Inside Flap:

In this unpredictable economy, The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without provides practical, strategic options to improve a struggling business or to further strengthen a healthy business. Carter Pate, a renewal specialist at PricewaterhouseCoopers, and Harlan Platt, a renowned professor of business and finance at Northeastern University, collaborate here to provide these essential strategies in accessible, highly actionable messages.

Full of insights and recommendations culled from the authors' work in rehabilitating a number of well-known companies, The Phoenix Effect defines the business strategies that can dramatically boost a company's performance and guides managers on how to become true leaders even in the most challenging of times. Whether your company needs a tune-up, a turnaround, or a crisis action plan, these nine pivotal concepts offer the direction and knowledge to help virtually any business not only live up to its mission statement, but thrive in it.

The Phoenix Effect prepares business leaders for the challenges ahead. It will help guide your decision-making-when to stay in the same business, when to withdraw from one or more aspects of a business, and when to expand. Relevant case studies of successes and failures are provided to highlight the real-world effectiveness of each technique.

Why one company grows and another falters is a question with as many answers as there are businesses. Encompassing them all, however, are nine highly distilled strategies critical to business prosperity:
* Identifying the precise business problems you're facing
* Determining the scope of your market
* Orienting your business to differentiate your products from others
* Managing the scale of your operation
* Handling your debt
* Maximizing your assets
* Managing your employees
* Maximizing your products
* Finding more efficient methods in the process

From the Back Cover:

It takes a strong leader to hone the focus of a company and direct it toward prosperity. It takes a visionary leader to impact the seemingly well-running processes of a successful company to make it flourish even more. All too often, appropriate actions to improve organizations are overlooked because people at the helm either aren't aware of the seriousness of the issues they face or they don't know where to turn for accurate information to best address their concerns. This book offers concrete, practical techniques that leaders can use to confront, comprehend, and conquer a company's ills.

The Phoenix Effect presents proven strategies and varied perspectives on how managers can significantly improve-even save-their companies. By constantly examining real-time data in conjunction with the authors' streamlined methodologies, the leaders of both strong and highly challenged companies can set realistic goals and achieve them. Whether your company currently dominates its market but has competition at its heels, has serious problems in need of immediate solutions, or faces potential demise, the nine strategies detailed in The Phoenix Effect will provide the insight to not only maintain your business, but to help it prosper.

About this edition

• Publisher: Wiley
• Publication date: 2002
• ISBN 10: 0471062626
• ISBN 13: 9780471062622
• Binding: Hardcover
• Edition number: 1
• Number of pages: 256