The Facebook Guide to Small Business Marketing - Softcover

Ray, Ramon

3.48

31 ratings by Goodreads

9780470875209: The Facebook Guide to Small Business Marketing

Softcover

ISBN 10: 0470875208 ISBN 13: 9780470875209

Publisher: Wiley, 2013

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The guide for marketing a small business on Facebook

The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features.

With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone
This guide to small business marketing on Facebook, is packed with information from Facebook’s staff
Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment
Packed with insider tips and creative marketing ideas

If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.

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From the Back Cover:

Get on the same page as your customers—on Facebook

The power of Facebook is pretty awesome. Your customers are there, hanging out with each other, chatting about where they shop, what they're looking for, and what businesses they recommend. With the right Facebook presence, you can engage them through conversation, video, relevant messages, events, and other value-added content. And not only is Facebook the place to communicate with your customers, it's where they communicate with each other — and with you. Here's what every busy small-business person needs to maximize the business power of Facebook.

Learn to design the ideal business Page
Integrate Facebook with your blog and website
Generate traffic with Check-in Deals and Sponsored Stories
Increase attention with Events and custom apps
Study the successful tactics of more than a dozen businesses

Use social media dashboards effectively

Create exciting video events

Learn from successful small businesses

About the Author:

Ramon Ray is editor and technology evangelist for Smallbiztechnology.com and regional development director at Infusionsoft. He produces the annual Small Business Summit, Taste of Technology Series, 12 Hours of Tech, and other events, and has written thousands of articles about technology for small businesses. Ramon is a former small-business technology consultant and a much sought-after conference speaker.

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