The Future of the Multinational Company - Hardcover

Hardcover

ISBN 10: 0470850655 ISBN 13: 9780470850657

Publisher: Wiley, 2003

Synopsis

Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.

• Brings together the leading authorities in the field of global / international busi-ness.
• Accademically rigourous but accessible ·
• Addresses a topic of concern to practitioners and academics alike

About this title

From the Inside Flap:

This book reflects on the insights and perspectives of the academics who have observed and shaped the field over the past thirty years. Focused around three core themes, the book contains eighteen original contributions from the leading thinkers on the topic of international business and the multinational company.

Academics in international business and strategy will find a wealth of knowledge in this book that furthers thinking on the topic of globalization. Consultants and practitioners will be able to learn from the future gazing outlined by these thought leaders.

From the Back Cover:

Bringing together the leading authorities on globalization and international business this book looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.

About this edition

• Publisher: Wiley
• Publication date: 2003
• ISBN 10: 0470850655
• ISBN 13: 9780470850657
• Binding: Hardcover
• Edition number: 1
• Number of pages: 256
• Editor: Birkinshaw Julian, Ghoshal Sumantra, Markides Constantinos C, Stopford John M, Yip George