The world has changed significantly in the past decade, resulting in new behavior and practice related to the ownership and management of intellectual property. This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers.
Timely and relevant in view of the global economic recession amidst rampant technological development, this book offers new solutions, practices, policies and strategies as a result of changes in economies and markets, laws, globalization, environment, and public perception.
"synopsis" may belong to another edition of this title.
The world has changed significantly in the past decade, resulting in new behavior and practices related to the ownership and management of intellectual property.
Intellectual Property Strategies for the 21st-Century Corporation helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples, and advice from seasoned professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel or service providers.
Take a look inside for:
A practical yet global approach to corporate IP management
An exploration of the numerous new challenges that have changed the ways in which intellectual property is obtained and managed
The latest trends in valuation, exploitation, and protection of intellectual property
Extensive coverage of the legal, financial, accounting, and general business aspects of intellectual property
The combined expertise of lawyers, accountants, economists, and other business professionals
Timely and relevant in view of the global economic recession amidst rampant technological development, this book offers new solutions, practices, policies, and strategies as a result of changes in economies and markets, laws, globalization, environment, and public perception.
"About this title" may belong to another edition of this title.
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