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Part of the AFP Fund Development Series, this newly revised and expanded Third Edition presents incisive explanations of basic fundraising principles and practices and thoroughly covers the fundamentals of strategic management. It provides all the tools and techniques you need to oversee a comprehensive resource development program that focuses on planning, self-assessment, and continual improvement. In addition, this indispensable resource includes a companion Web site containing checklists, grids, and sample forms to help fundraising professionals manage the complexities of a development office.
Featuring helpful suggestions on board development, institutional advancement, and volunteer involvement, the Third Edition covers all the bases, including:
A new chapter on Internet fundraising as well as updated statistics on voluntarism, fundraising data, and the philanthropic sector
How to manage the resource development function—analysis and planning, setting goals, and monitoring the budget
How to determine the "ideal" volunteer solicitor, the capacity to give, and the request amount
Grantsmanship—government contracts, foundations, project development, and foundation research
Capital and endowment campaigns—chronological steps for success, including pre-study, advancement, intermediate, and public phases
Concentrating on high-payoff, cost-effective fundraising strategies, this practical how-to book presents straightforward guidelines and step-by-step instructions for strengthening your nonprofit and obtaining the resources needed to carry out its mission. Packed with all the essentials of good nonprofit management, The Complete Guide to Fundraising Management, Third Edition is the ultimate road map to fundraising success.
A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, The Complete Guide to Fundraising Management, Third Edition moves beyond theory to address the day-to-day problems faced in nonprofit organizations, offering sound advice and proven solutions.
Filled with step-by-step guidance and practical advice on planning, self-assessment, cost-effective fundraising strategies, and much more, this new edition is your user-friendly road map for fundraising success in a highly competitive philanthropic environment. The book and accompanying Web site include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need.
Inside you will find:
The five principles of fundraising
Best practices for fundraising on the Internet
Updated statistics on voluntarism, fundraising data, and the philanthropic sector
Resource development strategies
Information management techniques
Tips on market research and prospect identification
Guidelines for running major gift programs
Sections on fundraising by mail, by telephone, and through special events
Capital and endowment campaign key success factors
Whether you need a detailed tour of the entire fundraising process or just a little help here and there—The Complete Guide to Fundraising Management, Third Edition is for you, with savvy guidance on how to promote your cause, research potential donors, organize events, and utilize the latest technology.
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