Guerrilla Marketing For Dummies - Softcover

Margolis, Jonathan; Garrigan, Patrick

Softcover

ISBN 10: 0470289678 ISBN 13: 9780470289679

Publisher: For Dummies, 2008

Synopsis

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it!

This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to:

• Reach customers wherever they are
• Develop a cohesive guerilla-marketing campaign
• Capitalize on the hottest trends
• Cut through the constant marketing clutter
• Make products and brands stand out
• Use buzz, viral, grassroots, and experiential marketing
• Write a great press release
• Create opportunities for partnership and tie-ins
• Find budget-friendly ways to go guerilla
• Build a powerful online presence
• Work with existing contacts, publicists, and the press

You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.

About this title

From the Back Cover:

Learn to:

• Reach customers wherever they are
• Use cutting-edge methods
• Make products and brands stand out
• Use new online media to create buzz

Enter the guerrilla jungle and emerge with the lion's share of the sales!

Want to reach consumers in innovative ways? This savvy, hands-on guide arms you with guerrilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention!

• Understand guerrilla marketing — what it is, who does it and why, and how it can take your brand to new heights
• Think like a guerrilla — brainstorm, collaborate, and refine ideas for an exciting, nontraditional marketing program
• Take your message to the streets — build a winning team, execute publicity stunts, and create unforgettable events
• Capitalize on the hottest trends — use buzz, viral, grassroots, and experiential marketing
• Build a powerful online presence — develop a Web site, use search engine optimization, buy banner ads, create blogs, and utilize social networking
• Spread the word — leverage existing contacts, pitch to the press, and work with publicists

Open the book and find:

• The pros and cons of guerrilla methods
• Must-have elements of a cohesive campaign
• Ways to cut through constant marketing clutter
• How to write a great press release
• Opportunities for partnerships and tie-ins
• Ten practically perfect campaigns
• Budget-friendly ways to go guerrilla
• When and how to hire the pros

About the Author:

Jonathan Margolis and Patrick Garrigan bring the expertise that they've developed within the michael alan group, a recognized leader in nontraditional marketing. Holding more than 2,000 events annually, the firm works primarily with entertainment and lifestyle brands, specializing in innovative, street-level initiatives across the country.

About this edition

• Publisher: For Dummies
• Publication date: 2008
• ISBN 10: 0470289678
• ISBN 13: 9780470289679
• Binding: Paperback
• Edition number: 1
• Number of pages: 351