Search Engine Optimization For Dummies - Softcover

Kent, Peter

Softcover

ISBN 10: 0470262702 ISBN 13: 9780470262702

Publisher: For Dummies, 2008

Synopsis

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.

This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:

• Plan a search engine strategy
• Build pages that offer visibility
• Make your site rank high with the most important search engines
• Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
• Use Google universal search, image search optimization, XML sitemaps, and more
• Choose the right keywords
• Track and measure your results
• Increase your exposure with shopping directories and retailers
• Boost your position with popular links and social networking sites
• Use pay-per-click in ways that get the most bang for your advertising buck

Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!

About this title

From the Back Cover:

Get more visibility and get more visitors

Make your site search engine–friendly, explore advertising options, and more

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy, and here's how! Find out which search engines matter most, what they look for (and what they hate), how to get indexed, and the best ways to spend ad dollars.

Discover how to:

• Choose the right keywords

• Build pages that offer visibility

• Get your site into directories

• Avoid things search engines don't like

• Measure your results

• Use social networking sites

About the Author:

Peter Kent is an e-commerce consultant who specializes in search engine optimization. He is the author of the bestselling previous editions of Search Engine Optimization For Dummies.

About this edition

• Publisher: For Dummies
• Publication date: 2008
• ISBN 10: 0470262702
• ISBN 13: 9780470262702
• Binding: Paperback
• Edition number: 3
• Number of pages: 432