Building a Successful Home Staging Business: Proven Strategies From the Creator of Home Staging - Hardcover

Schwarz, Barb; Goodbody, Mary

Hardcover

ISBN 10: 0470119357 ISBN 13: 9780470119358

Publisher: Wiley, 2007

Synopsis

Let Barb Schwarz—the creator of the Home Staging concept—show you what it takes to make it in the Home Staging industry.

In 1972, Barb Schwarz coined the term "Staging" to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarz's pioneering efforts, Home Staging has become a big business with enormous profit potential.

If you are thinking about starting a Home Staging business of your own or just want to improve upon an existing one, then Building a Successful Home Staging Business is the book for you. Written in a straightforward and accessible style, this practical guide will show you exactly how to set up a Home Staging business, and help you run and maintain the business as it grows. Some of the issues outlined throughout these pages include:

• How to write a business plan, market your company, and make the most of your resources
• How to work through the consulting, bidding, and Staging processes
• How to establish solid relationships with real estate agents and brokers
• How to obtain your Accredited Staging Professional (ASP) designation

Filled with in-depth insights, expert advice, and proven strategies that Schwarz has developed over the course of her stellar career, Building a Successful Home Staging Business will put you in the perfect position to profit from the many opportunities that exist in this dynamic market.

About this title

From the Inside Flap:

For more than thirty-five years, Barb Schwarz—creator of the Home Staging industry and pioneer of the concept—has Staged and sold thousands of homes. During this time, she has also educated well over one million real estate professionals about Staging, and helped more than 12,000 people attain the Accredited Staging Professional (ASP) designation. Now, with Building a Successful Home Staging Business, Schwarz explains how you can set up your own Home Staging business and join the growing legions of creative men and women who are changing the way real estate is marketed and sold.

Home Stagers are an integral part of today's real estate industry. They give homes that fresh, picture-perfect look that helps sellers receive top dollar. Home Stagers are in high demand, and getting in on the ground floor of this business is an opportunity you don't want to miss. That's why Schwarz has created Building a Successful Home Staging Business.

Written in a straightforward and accessible style, this reliable resource will show you how to launch an exciting, new career in the Home Staging industry, and help you run and maintain your business as it grows. Building on the proven concepts found in Schwarz's previous book, Home Staging: The Winning Way to Sell Your House for More Money, this new guide provides you with the various strategies and techniques needed to achieve unparalleled success in this field.

Throughout these pages, Schwarz reveals how she started her own successful Home Staging empire, and discusses the specific steps you need to take in order to make your own Home Staging business prosper, including how to:

• Write a business plan

• Give bids for Staging projects

• Market your business

• Follow basic Home Staging techniques

• Establish professional business practices

• Establish and nurture relationships with real estate agents and brokers

• Obtain your ASP designation

• And much more

Home Staging works! It is a creative process that delivers tangible results and benefits both sellers and buyers. Whether you are thinking about starting a Home Staging business or want to improve upon an existing one, this timely guide can help you master the essential elements of a successful Home Staging business.

About the Author:

Barb Schwarz is the creator of Home Staging. She has taught her Staging concepts to more than one million people around the world since 1985. As President and CEO of StagedHomes.com, she has more than thirty-five years' experience in Staging and has Staged and sold more than 5,000 homes. Schwarz is the creator of the Accredited Staging Professional Course and ASP Designation and Certification. She holds the coveted Certified Speaking Professional designation from the National Speakers Association and has a weekly radio show in Seattle, Staging Life with Barb. Schwarz is also the author of Home Staging: The Winning Way to Sell Your House for More Money (published by Wiley).

About this edition

• Publisher: Wiley
• Publication date: 2007
• ISBN 10: 0470119357
• ISBN 13: 9780470119358
• Binding: Hardcover
• Edition number: 1
• Number of pages: 244