Guerrilla Marketing Weapons: 100 Affordable Marketing Methods - Softcover

Levinson, Jay Conrad

Softcover

ISBN 10: 0452265193 ISBN 13: 9780452265196

Publisher: Plume, 1990

Synopsis

Identifies one hundred marketing "weapons" that minimize expenses and maximize profits for retailers, manufacturers, and the service industry

About this title

About the Author:

Jay Conrad Levinson, president of Guerrilla Marketing International, lectures around the world on guerrilla business techniques for major companies, professional organizations, and universities. He is the author or coauthor of over forty books in the Guerrilla Marketing series and writes the popular "Guerrilla Entrepreneur" column for Entrepreneur magazine. He currently lives in California.

From Library Journal:

In a sequel to his Guerrilla Marketing ( LJ 2/15/84) and Guerrilla Marketing Attack ( LJ 3/15/89), Levinson offers a practical approach to his technique. He defines a weapon "as a method of communication or contact with customers and prospects designed to render service, improve quality, clarify benefits, enhance credibility, or make the customer or prospect feel good." Weapons studied include pricing, brand-name awareness, follow-up, speed, neatness, and credibility. This very practical guide should be consulted by both practitioners and students of business. All three books are recommended to public libraries with comprehensive business collections.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, New York
Copyright 1990 Reed Business Information, Inc.

About this edition

• Publisher: Plume
• Publication date: 1990
• ISBN 10: 0452265193
• ISBN 13: 9780452265196
• Binding: Paperback
• Number of pages: 272