You, Inc.: The Art of Selling Yourself (Warner Business) - Softcover

Beckwith, Harry; Clifford, Christine

Softcover

ISBN 10: 0446695815 ISBN 13: 9780446695817

Publisher: Balance, 2011

Synopsis

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you.

And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writing style.

The authors offer doses of humor and practical knowledge to anyone who wants to learn how to "seal the deal" and thrive in business.

About this title

About the Author:

Harry Beckwith heads Beckwith Partners, a marketing firm that advices twenty-three Fortune 200 clients. His four bestselling books have been translated into twenty-three languages.

Christine K. Clifford is a professional speaker, consultant, industry top producer, and the President/CEO of Christine Clifford Enterprises.

From AudioFile:

We sell throughout most of our lives, so why not do it well? Without being deceptive, we can make adjustments in our presentation, our appearance, and our story that create a good first impression and a strong motivation to help us. This production is an astute lesson on etiquette, communication, positioning, and promoting maximum openness to our requests, especially when making formal presentations to people in authority. From PowerPoint technique to necktie and business card selections, the authors present the rationales and the strategies for putting your best foot forward. Co-author Christine Beckwith's sections are reasonably effective; however, narrator Lisa DeSimone's overeagerness with presenting them is distracting. T.W. © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, Maine

About this edition

• Publisher: Balance
• Publication date: 2011
• ISBN 10: 0446695815
• ISBN 13: 9780446695817
• Binding: Paperback
• Number of pages: 336