Sacred Cows Make the Best Burgers - Softcover
Sacred cows--outdated and costly business practices such as the reports that are never read or a slow-down of innovative ideas--exist in every company. Inspired by insights gained from more than 450 programs conducted with all types of organizations, the authors of SACRED COWS MAKE THE BEST BURGERS show how corporations can kill off the sacred cows that are crippling them.
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About the Author:
Robert Kriegel, Ph.D. is a psychologist and a trailblazer in the science of human performance. He is the author of If It Ain't Broke... BREAK IT!
David Brandt, Ph.D. is a nationally renowned speaker and psychologist, and the author of Don't Stop Now, You're Killing Me.
From Publishers Weekly:
David Brandt, Ph.D. is a nationally renowned speaker and psychologist, and the author of Don't Stop Now, You're Killing Me.
An iconoclastic blend of wit and psychology makes this a canny manual for business leaders focused on the biggest challenge of this and the 21st century?forging ahead of change. Keeping abreast is no longer good enough, according to Kriegel (If It Ain't Broke, Break It) and Brandt, a psychologist. Some of the sacred cows they barbecue are reports no one reads, mind-numbing conferences, an obsolete knowledge base (no one's talking about automation anymore, dummy), profitable product lines on their way out of style and sales pitches customers aren't hearing anymore. With businesses in the fast lane, formerly sound practices turned sacred cows could force them off the highway. Staying ahead of change means getting rid of sacred cows, even if that calls for risk and standing up to fear. The authors tell how to reenergize a sluggish business by turning fear to caution and providing incentives for employees to expose outmoded practices even when those cows are their jobs. Author tour.
Copyright 1995 Reed Business Information, Inc.
Copyright 1995 Reed Business Information, Inc.
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- PublisherWarner Books, Inc.
- Publication date1997
- ISBN 10 0446672602
- ISBN 13 9780446672603
- BindingPaperback
- Edition number1
- Number of pages334
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