Marketing by Menu - Hardcover
Your most powerful marketing and management tool is a well-designed menu. Here is how to create one. A menu can make or break a restaurant. To be effective, it must be tailored to your business, help you make profit, and meet the expectations of your customers. This book tells you everything you need to develop a menu program that will ensure the profitability of your restaurant or other foodservice operation. Now in its third edition, Marketing by Menu takes you well into the twenty-first century, covering emerging new markets and the latest trends in home-food replacement services. Fully revised and updated, this edition shows you how to create daily and seasonal menus, catering menus, "healthy eating" programs, and other specialty menus directed at today's widely diverse clientele. You will get precise, step-by-step guidelines to menu layout and design, content development, and profit considerations--including marketing surveys, food costing and pricing, and menu item selection. Complete with work pages to practice the concepts involved, as well as a wealth of real-world examples from restaurants, hotels, and other foodservice operations across the United States and abroad, Marketing by Menu is a one-of-a-kind resource for managers and professionals in the foodservice industry.
"synopsis" may belong to another edition of this title.
About the Author:
NANCY LOMAN SCANLON has over twenty-five years of experience in the hospitality industry working with Hilton Hotels Corporation in food and beverage management positions, as Director of Food and Beverage Services for Interstate Hotels, and as a training consultant to companies such as Marriott, Sheraton, Radisson, and Holiday Inn. She has been associated with hospitality management programs at the University of Delaware and Johnson & Wales University, and currently consults with hospitality companies and conducts seminars internationally.
"About this title" may belong to another edition of this title.
- PublisherVan Nostrand Reinhold Company
- Publication date1985
- ISBN 10 0442280297
- ISBN 13 9780442280291
- BindingHardcover
- Number of pages174
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Marketing by Menu
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Van Nostrand Reinhold Company
(1985)
ISBN 10: 0442280297
ISBN 13: 9780442280291
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Marketing by Menu: A Total Concept
Published by
Van Nostrand Reinhold Company April 1986
(1986)
ISBN 10: 0442280297
ISBN 13: 9780442280291
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Book Description Hardcover. Condition: Used - Very Good. Slight wear. May have minor sticker residue or marks or writing. Our service is second to no other seller because we use easy to remove inventory tags and try to ship every day so your book arrives quicker! As a small independent book store in the Midwest we thank you for the support. Satisfaction guaranteed in all transactions. Let us know what we can do to help!. Seller Inventory # 15042
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Marketing by Menu: A Total Concept
Published by
Van Nostrand Reinhold Company
(1985)
ISBN 10: 0442280297
ISBN 13: 9780442280291
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Hardcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:0442280297. Seller Inventory # 9059634
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Marketing by Menu
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Florence, Kentucky, U.S.A.: Van Nostrand Reinhold
(1985)
ISBN 10: 0442280297
ISBN 13: 9780442280291
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Hardcover
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Book Description Hardcover. Condition: Very Good. Large hardback in very good + condition. Seller Inventory # 616057
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