Fundamentals of Advertising - Softcover
Book by Wilmshurst, John
"synopsis" may belong to another edition of this title.
About the Author:
Currently freelance consultant and visiting lecturer on post-graduate programmes University of Greenwich. Extensive international consultancy and lecturing experience - in Europe, Africa, South America and the Far East. Author of the best-selling The Fundamentals and Practice of Marketing, The Fundamentals of Advertising and Below the Line Promition. Currently lecturing on MA Marketing and DMS programmes for the University of Greenwich.
Review:
`More than adequately covers the subject... References are very thoughtful.. I particularly like the way in which the author positions research in the book...
a most effective addition to any student bookcase.' QRM
a most effective addition to any student bookcase.' QRM
"About this title" may belong to another edition of this title.
- PublisherWilliam Heinemann Ltd
- Publication date1985
- ISBN 10 0434923303
- ISBN 13 9780434923304
- BindingPaperback
- Number of pages267
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Fundamentals of Advertising
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Trafalgar Square Publishing
(1985)
ISBN 10: 0434923303
ISBN 13: 9780434923304
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Book Description Paperback. Condition: Very Good. The Fundamentals of Advertising This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780434923304
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780434923304
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780434923304. Seller Inventory # 9450142
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The Fundamentals of Advertising
Published by
William Heinemann Ltd
(1985)
ISBN 10: 0434923303
ISBN 13: 9780434923304
Used
Softcover
Quantity: 1
Seller:
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Book Description Condition: Bueno. EAN: 9780434923304 Tipo: Libros Categoría: Título: The Fundamentals of AdvertisingAutor: Wilmshurst, J." Editorial: Heinemann Formato: Libro de bolsillo. Seller Inventory # Happ-2024-01-19-ecd0207e
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