Media Choice: A Theoretical and Empirical Overview - Hardcover
This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.
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About the Author:
Tilo Hartmann, VU University Amsterdam, The Netherlands
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- PublisherRoutledge
- Publication date2009
- ISBN 10 0415964563
- ISBN 13 9780415964562
- BindingHardcover
- Edition number1
- Number of pages320
- EditorHartmann Tilo
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Media Choice: A Theoretical and Empirical Overview
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Media Choice: A Theoretical and Empirical Overview
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Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Tilo Hartmann, Ph.D., is an Assistant Professor in the Department of Communication Science at the VU University, Amsterdam. Previous affiliations include positions at the Hanover University of Music and Drama, the University of Southern . Seller Inventory # 594678886
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Book Description Hardcover. Condition: Brand New. 1st edition. 306 pages. 9.00x6.00x0.75 inches. In Stock. Seller Inventory # __0415964563
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