Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
In addition to these new features, the book covers:
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
"synopsis" may belong to another edition of this title.
Erica Weintraub Austin is the Professor and Director of the Center of Media and Health Promotion at Washington State University.
Bruce E. Pinkleton is Professor and Associate Director of the Murrow Center for Media and Health Promotion Coordinator at Washington State University.
"About this title" may belong to another edition of this title.
Shipping:
US$ 18.77
From United Kingdom to U.S.A.
Book Description Hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9780415517683
Book Description Condition: New. Seller Inventory # 22193573-n
Book Description Condition: New. Seller Inventory # ABLIING23Feb2215580194698
Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Erica Weintraub Austin is the Professor and Director of the Center of Media and Health Promotion at Washington State University. Bruce E. Pinkleton is Professor and Associate Director of the Murro. Seller Inventory # 38587929
Book Description Condition: New. Seller Inventory # 22193573-n
Book Description Hardcover. Condition: new. This item is printed on demand. Seller Inventory # 9780415517683
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780415517683_lsuk
Book Description HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780415517683
Book Description Hardcover. Condition: Brand New. 3rd revised edition. 416 pages. 9.25x7.25x1.00 inches. In Stock. Seller Inventory # __0415517680
Book Description HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780415517683