Fundraising Management: Analysis, Planning and Practice - Hardcover
This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning.
Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.
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About the Author:
Adrian Sargeant is Professor of Nonprofit Marketing at Henley Management College and the University of the West of England. He is Chair of the Centre for Voluntary Sector Management and an Adjunct Professor of Philanthropic Studies at the Center on Philanthropy at Indiana University.
Elaine Jay is a Fundraising Consultant and Director of Sargeant Associates Ltd. She has extensive experience of both the agency and the client side of fundraising in a career that now spans over 15 years.
Review:
Elaine Jay is a Fundraising Consultant and Director of Sargeant Associates Ltd. She has extensive experience of both the agency and the client side of fundraising in a career that now spans over 15 years.
'A serious book by serious authors. The academic rigour of its analysis and thinking is underpinned by the most comprehensive research. At the same time, Fundraising Management is eminently readable and is crammed full of practical tools and models. Required reading for anyone who is or who aspires to be a senior fundraising manager.' - Giles Pegram, Director of Fundraising, NSPCC
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- PublisherRoutledge
- Publication date2004
- ISBN 10 0415317010
- ISBN 13 9780415317016
- BindingHardcover
- Edition number1
- Number of pages368
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Book Description Condition: Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT23-116009
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