Step-By-Step Competitive Strategy (Self-Development for Managers) - Softcover

Francis, Dave

9780415086981: Step-By-Step Competitive Strategy (Self-Development for Managers)

Softcover

ISBN 10: 0415086981 ISBN 13: 9780415086981

Publisher: Cengage Learning Emea, 1994

Are you interested in business strategy but don't know how to put theory into practice?
If you are, Step-by-Step Competitive Strategy offers an easy-to-read guide, demystifying the concepts and providing a powerful framework which can help you devise and implement a successful competitive strategy. Whether you are part of a strategy review team, or responsible as an individual for shaping an organisation's direction, or a student of management, this book breaks down strategy into bite-sized chunks that cover crucial skills such as teambuilding, industry analysis, scenario planning, competitor analysis, idea generation, and systematic visioning.
Managers, students and trainers alike should use this as a concise reference to the key concepts and techniques of business strategy.

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About the Author:

Dave Francis teaches at Henley Management College and Brunel University.

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