Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet - Softcover

Levinson, Jay Conrad; Rubin, Charles

Softcover

ISBN 10: 0395728592 ISBN 13: 9780395728598

Publisher: Houghton Mifflin (P), 1995

Synopsis

A straightforward guide for small- and medium-sized businesses demonstrates how to promote such businesses electronically on the Internet while applying proven marketing tactics and explaining how to use various software packages.

About this title

About the Author:

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

From Library Journal:

Levinson and Rubin (Guerrilla Marketing, LJ 2/15/89) do what many authors who purport to deal with marketing online fail to do: show managers of small and medium-sized businesses how to profit from the electronic marketplace. Describing online services and the best methods for maneuvering in various formats, such as forums, newsgroups, and bulletin boards, they present the advantages and disadvantages of online marketing and the most effective marketing techniques. Maintaining their practical focus, the authors conclude by discussing the tactics and strategies that will most likely yield success. While glitzier, this work complements Jill H. and Matthew V. Ellsworth's superb Marketing on the Internet (Wiley, 1995). Highly recommended for business collections, managers, and informed readers.?J. P. Miller, GSLIS, Simmons Coll., Boston
Copyright 1995 Reed Business Information, Inc.

About this edition

• Publisher: Houghton Mifflin (P)
• Publication date: 1995
• ISBN 10: 0395728592
• ISBN 13: 9780395728598
• Binding: Paperback
• Edition number: 1
• Number of pages: 303