Guerrilla marketing: Secrets for making big profits from your small business - Hardcover

Levinson, Jay Conrad

Hardcover

ISBN 10: 0395353505 ISBN 13: 9780395353509

Publisher: Houghton Mifflin, 1984

Synopsis

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.

About this title

About the Author:

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Review:

"No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable." The Los Angeles Times

About this edition

• Publisher: Houghton Mifflin
• Publication date: 1984
• ISBN 10: 0395353505
• ISBN 13: 9780395353509
• Binding: Hardcover
• Number of pages: 226