Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green (International Series in Quantitative Marketing, 14) - Softcover

9780387243085: Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green (International Series in Quantitative Marketing, 14)
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ISBN 10: 0387243089 ISBN 13: 9780387243085
Publisher: Springer, 2005
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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks. 364 pp. Englisch. Seller Inventory # 9780387243085

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Book Description Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks. Seller Inventory # 9780387243085

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Book Description Condition: New. Addressing techniques and methodologies by experts in marketing and marketing research, this title emphasizes developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks. Editor(s): Wind, Yoram; Green, Paul E. Series: International Series in Quantitative Marketing. Num Pages: 360 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 511. . 2005. 2004th Edition. paperback. . . . . Seller Inventory # V9780387243085

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Book Description Condition: New. Addressing techniques and methodologies by experts in marketing and marketing research, this title emphasizes developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks. Editor(s): Wind, Yoram; Green, Paul E. Series: International Series in Quantitative Marketing. Num Pages: 360 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 511. . 2005. 2004th Edition. paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9780387243085

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