Art of the Long View, The - Hardcover
Tells how to plan a company's future using creativity by awakening the "seer" within, and contends that beliefs, hopes, and fears influence corporate performance as much as numbers and facts
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From the Publisher:
Forget number crunching, says our foremost futurist; it's vision that makes things happen -- and this guide to his ideas is a vital tool for planners, managers, entrepreneurs, investors, or anyone interested in tomorrow.
About the Author:
PETER SCHWARTZ is one of the worlda s leading futurists. He is president of Global Business Network, an international think tank and consulting firm in Emeryville, California, that includes many of the worlda s leading--edge thinkers about the future, as well as innovative scientists, artists, and business executives. His previous publications include Seven Tomorrows, a book of global scenarios jointly authored with Paul Hawken and Jay Ogilvy.
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- PublisherDoubleday Business
- Publication date1991
- ISBN 10 0385267312
- ISBN 13 9780385267311
- BindingHardcover
- Edition number1
- Number of pages258
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The Art of the Long View: Planning for the Future in an Uncertain World
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