How Digital Is Your Business?

Slywotzky, Adrian J.; Morrison, David J.

ISBN 10: 0375416323 ISBN 13: 9780375416323

Publisher: Random House Audio, 2000

Synopsis

Read by
6 CDs/ 6 hours

Adrian Slywotzky and David Morrison are back with another brilliant and practical book dealing with the big issues that keep the managers of every company awake at night: How do I keep my company from being "Amazoned," and how do I "anticipate my competitors, launch a preemptive digital strike, and completely change the landscape of my industry?"

The insights in How Digital is Your Business? are penetrating and practical.  The examples of digital businesses run the gamut: from the most basic of commodities (Cemex, the leader in the cement industry) to financial services (Schwab), to the highest of high tech (Cisco).  The answer to the question "How digital is your business?" will vary with every company, but it must be answered.  Slywotzky and Morrison provide the ideas, tools, and examples everyone in business needs.

About this title

From the Back Cover:

"A must-read for executives from traditional brick-and-mortar companies facing the challenges of the digital economy. Its real-world case studies prove that it's possible for any company to transform itself into a customer-centric digital business design."
--Earnest W. Deavenport Jr., Chairman and Chief Executive Officer, Eastman Chemical Company

"Insight into the art and science of positioning businesses for digital transformation . . . an illuminating glimpse of a new digital landscape."
--Bob Lambert, Senior Vice President of New Technology and Development, The Walt Disney Company

"The playbook for the next round of the new economy."
--Ellen M. Hancock, Chairman and Chief Executive Officer, Exodus Communications, Inc.

"A strategic and practical road map that helps you to separate your best digital opportunities from the quicksand of technology for its own sake."
--Michael J. Hagan, Cofounder and Chief Operating Officer, VerticalNet, Inc.

"This is the first of the 'digital books' that really gets it."
--Dr. Klaus Wucherer, Senior Vice President, Siemens AG

"Concrete approaches that hold real promise for companies--whether traditional or new economy."
--Roxanne J. Decyk, Vice President of Corporate Strategy, Royal Dutch/Shell Group

"The customer-centric approaches outlined in How Digital Is Your Business? are right on target."
--Mike Gunn, Executive Vice President of Marketing and Planning, American Airlines

"Embrace [digital business design] now--before your competitors."
--Mark J. Lotke, Managing Director, Internet Capital Group

"Filled with relevant examples [that] help you immediately apply the concepts to your own industry."
--Richard A. Noll, Corporate Vice President, Sara Lee Corporation

"A clear and compelling articulation of why companies need to redesign their businesses around the customer and digital technologies."
--Deryck Maughan, Vice Chairman, Citigroup

About the Author:

Adrian J. Slywotzky and David J. Morrison are, respectively, vice president and vice chairman of Mercer Management Consulting, a New York-based strategy consulting firm.  They have worked as strategy consultants with a wide variety of firms in many industries, including IBM, Dow Chemical, Allied Signal, American Home Products, Metropolitan Life, Searle Pharmaceuticals, the Tribune Companies, Microsoft, and United Health Care.  A resident of Cambridge, Massachusetts, Adrian Slywotzky was recently selected by Industry Week as one of the six most influential people in management, along with Bill Gates, Jack Welch, Peter Drucker, Andy Grove, and Michael Porter.  David Morrison lives in Wellesley, Massachusetts.

About this edition

• Publisher: Random House Audio
• Publication date: 2000
• ISBN 10: 0375416323
• ISBN 13: 9780375416323
• Binding: Audio CD